But the slope can be a slippery one. While merely .6 percent of American adults would be classified as problem gamblers, according to a 2008 study in the journal Psychological Medicine, that number skyrockets to between six and nine percent for college-aged- people, according to a 2010 Journal of American College Health report. Successful gamblers win only about 53 to 54 percent of the time, according to Sean Brace, program director and host for The Gambler, Philly¡¯s Fox Sports radio station. It¡¯s a statistic that many gamblers ¡ª especially brash young bettors ¡ª don¡¯t believe. So they bet. And bet. The opportunities are endless, and the potential for that next wager is always just a swipe and a click away. The sea change in sports fandom is fortified by technology, social media, data, and, most importantly, young people¡¯s primary connection to the world: cell phones.
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Of fourth quarter, Nicole Ovadia, VP Forecasting & Analysis, BIA Advisory Services says, ¡°It¡¯s a very busy time for sports betting and, therefore, we expect to see a spike in ad spending by the major players in this space as they are vying for customers ¨C especially in the markets where sports betting is new.¡± John Casillo, an analyst at TVREV adds, ¡°Sports betting is seasonally-focused, with a specific emphasis on the fall and winter for the NFL.¡±
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