Local radio is also benefiting from sportsbooks seasonal ad spending strategy. According to Inside Radio, after a lull of several months in marketing activity, for the week of September 5 (which coincided with the start of the 2022 NFL season) three sportsbook companies ranked among the top 100 advertisers. DraftKings led, ranking ninth among all advertisers with 28,945 AM/FM spot occurrences, the most radio ads run by a sportsbook advertiser in any week. FanDuel ran 11,268 ads ranking 52nd and Caesars Sportsbook aired 6,766 messages ranking #86. BIA recently increased its radio ad spend forecast for sportsbooks from $150 million to $164 million for the year.
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Personally, I prefer FanDuel. It is aesthetically pleasing, it keeps customers engaged with frequent promotions and it¡¯s one of the smoothest to navigate. If you¡¯re dabbling in sports betting for fun and don¡¯t want the hassle of toggling between books, FanDuel will provide the most well-rounded experience.
Slot machines are not that easy to change, even with new modern technologies. So, it¡¯s safe to say that because developers have more freedom to make changes and push the boundaries of online gambling, casino players have access to a seemingly boundless sea of options.

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